Business Environment Assignment Example | Topics and Well Written Essays - 2000 words

Business Environment - Assignment Example In addition, the current economic, political, social and environmental factors significantly determine the organizational structure as well as financial performance of businesses. In order to address the needs of all the supply chain partners including the producers, manufacturers, wholesalers, retailers, employees and customers among others, companies have embarked on creating an environment that enables the participation of all the stakeholders. This paper keenly analyzes how the current economic situations have shaped the operations of Coca-Cola and Body Shop Companies in the local and international markets. Coca-Cola Company Coca-Cola Company is an American based firm that is headquartered in Atlanta. Being the market leader in the soft drinks industry, Coca-Cola specializes in the production of wide range of non-alcoholic beverages. The company operates in more than 200 countries. In order to meet the demands of all its customers, Coca-Cola has wide range of products that include Coke, Nestea, Fanta, C2 Cola, Dasani water and Sprite among others. The purpose of Coca Cola is outlined in its mission that include creating customers value and making a difference, refreshing the world as well as generating moments of happiness and optimism in the contemporary world. In the same way, the company aims at involving its partners including the bottling companies in its global operations. Ownership of Coca-Cola Company Coca-Cola is a public limited company. This means that for an individual to own a share of the company he or she should buy the company’s stock. In its effort to strengthen its capital base, Coca-Cola shares are quoted in various stock exchanges that include New York Stock Exchange, Chicago, Philadelphia, Boston as well as Pacific (George 9). Responsibilities The responsibility of Coca-Cola is to instigate healthy living among its consumers and members of the public in general. In order to achieve its objectives, the company has undertaken various corporate social responsibilities including sponsoring of Olympic Games in Canada and Vancouver among other places. In addition, the company is focused at improving the environment through adoption of various initiatives such as the use of recyclable bottles and reduction of footprints within its premises and surrounding environment. Organizational structure In order to effectively serve its large number of customers, Coca-Cola has established various market segments which include Latin America Group, Far East and Middle Groups, North America Groups, Europe Groups, Minute Maid Company and the African Group (Aaker 26). The well experienced human resources under the leadership of Muhtar Kent, the company CEO has led to high sales and increased profitability in the international market. The corporate human resource is responsible for designing of procedures and policies that are followed by the company. On the other hand, the duty of local human resources department is to implement the various human resources systems that are put in place by the company. Shareholders and Shareholders objectives Being a limited company, Coca-Cola does not restrict members of the public from being its shareholder. As mentioned earlier, the company stocks are sold in various exchange ma rkets thus allowing high number of investors to be part of the company ownership. The main objective of the Coca-Cola shareholders is to attain high returns on their investments. Similarly, the shareholders aim at increasing their quarterly dividend. In order to meet the objectives of the shareholders, Coca-Cola uses the services of