Developing a Strategy for Sustainable Relationship Case Study

Developing a Strategy for Sustainable Relationship - Case Study Example Because it enjoyed a wide client profile, Merryweather had no problem filling its accommodations to capacity, especially since summer is a naturally busy time for vacation sites. With more income-generating opportunities available, the company tended to maintain a relatively large staff base, assigning each guest relations officer a maximum of eight clients at a time. As a result, visitors were provided high-quality, personalized service. The firm promoted a culture of innovation among employees to reinforce its "customer is king" orientation. As such, its marketing-led business style and acute sense of customer service were, perhaps, Merryweather's most important contribution to the merger. Tennyson Ski maintained a diverse mix of properties - from chalets and apartments to hotels - to serve the winter vacation industry. Because this is a mass market, it might have entailed high operating costs. Furthermore, the facilities were not full-staffed; one representative attended to as many as 30 guests. Therefore, clients did not experience the level of indulgence that they might expect from luxury accommodations. According to Pate and Platt (2002), "a merger can only benefit a weak business if operating efficiencies, product synergies, or other marketing, financial, or managerial advantages are achieved". While not necessarily a "weak" company, Tennyson Ski certainly had more to gain from the merger. Meanwhile, Merryweather Sailing "should move cautiouslyconduct thorough due diligence investigations, and formulate realistic business plans for the combined organization" (Pate & Platt, 2002). Tennyson Ltd. thought it best to move forward by (1) developing a new strategy (2) discarding products and services that no longer fit the new business. This was no mean task; the two companies had been targeting two completely different segments, albeit in the same general category. Tennyson Ltd. started by adopting Merryweather Sailing's mission: "To be the best tour operator to go on holiday with and invest in." There were other critical issues. The new conglomerate needed to set a direction for growth and identify the different lines of business that would best match the strategy. Also, Merryweather catered to a specialist market, while Tennyson used a shotgun approach in its marketing. Post-merger, the company had to settle on a viable segmentation strategy, which would then guide the company in resource allocation decisions. With the merger, who then would be the customer of Tennyson Ltd. This was not a simple either-or decision between the two market segments; it required careful consideration. Need for Rationalization To be able to move forward with a new strategy - and emerge with a

Marketing - Real-World Write-ups Article Example | Topics and Well Written Essays - 250 words

Marketing - Real-World Write-ups - Article Example 8). One of the crucial factors that should be considered in the development process is PRODUCT RESEARCH. Mansfield (2011) advised â€Å"does careful product research so you know exactly what your customers want† (par. 10). Other subsequent phases in the development process entails development of a customer list and implementing policies of regular customer contact, of which â€Å"E-MAIL MARKETING is one of the most devastatingly effective methods of keeping existing customers â€Å"in the loop† and warm for your future marketing efforts† (par. 15). The article discussed SURVEYS as effective methods to solicit customer information regarding the new product the organization envision launching. The experience of American Idol in launching singers and marketing them, soliciting feedback through diverse media have proven to be a successful marketing effort that generated millions of viewers all over the world. Definition of Terms E-MAIL MARKETING utilizes the World Wi de Web through the internet to market products and services. PRODUCT DEVELOPMENT is the â€Å"creation of products with new or different characteristics that offer new or additional benefits to the customer† (Business Dictionary, 2011, par.

The Historical Development Of The Juvenile Essay Example for Free

The Historical Development Of The Juvenile Essay The Juvenile Justice System was a creation of the Progressive Era reformist. Prior to this time there was little consideration for children as needing or deserving different treatment than adults. To tell the truth there was relatively no separation of adults and children up to this point in time. In retrospect it could be said that the creation of a separate stage in the life of growing people led to the creation of a separate justice system. So the creation of adolescence and its separation from the rest of society also gave rise to the Juvenile Justice System. This section of the paper looks into this development. As late as the eighteenth century children regularly participated in activities that would now be considered adult in nature (Empey, 1976). This included but was not limited to engaging in sexual activity at an early age, learning and using obscene language, drinking alcohol in taverns if not at home, working and learning trades and fighting in wars (Empey, 1976). In the United States there was little difference than the rest of western society. Colonial reformist saw deviant behavior as something to be concerned about but it was considered a critical social problem or a breakdown in the social organization (Empey, 1976). Basically they saw humans as inherently weak and drew a parallel between sin and crime and they treated either equally with the same harsh, usually public, punishments. But with the newly won freedom of the United States came a new perspective on things. With peoples freedoms being based on the Constitution and the Bill of Rights, which had their foundations in the Enlightenment Eras philosophies, there came many changes in the way people saw things (Empey, 1976). People were no longer seen as inherently evil or preordained to a certain life path. Deviance was no longer equated with sin; it was due to a flaw in upbringing or other social problem. With these new philosophies dominating society there came a pressing need to most to change and revise the criminal codes of the past and also the reduction in punishment for a majority of less serious crimes. But even this did not create a separation of youths and adults in society or in the criminal justice system. That did not occur until the early nineteenth century when Progressive Era reformist were pushing for a  serious of programs aimed at helping the youth of society (Empey, 1976). Among these programs were child labor laws, mandatory schooling, kindergarten programs and increased intervention and rehabilitation for the wayward youth of society (National†¦, 2001). The backlash of several of these programs, whether intentional or not, was the stratification of our society by age. It is this stratification that latter allowed for the complete separation of youth from the rest of society during adolescence. It also led to the creation of Houses of Refuge and Orphan Asylums in most major cities. In fact by 1825 these institutions for juvenile offenders and other lost youth were common in most populous cities and states (Empey, 1976). It was the purpose of these institutions to act as a substitute for family and community but as is usually the case they soon became overcrowded and became nothing more than warehouses for these youths. By the end of the nineteenth century reformers felt even more effort was needed to solve the problem and more legality was sought to back their actions. They pushed for more power to interfere in troubled youths lives, they saw no need to wait until the child committed an offense before giving them guidance, and these powers were granted. Now a child could be pulled from any situation in which it was felt they were being corrupted or adequate attention and structure were being provided. These new powers and the increased emphasis of the reformist for a separate system for children gave rise to the Juvenile Justice System. In 1899 the Illinois Juvenile Court Act gave birth to the first juvenile court in Chicago (National, 2001). By 1925 a functioning juvenile court existed in every state in the U.S. except Wyoming and Maine (Schlossman, 1983). Empey, LeMar T.; The Social Construction of Childhood, Delinquecny and Social Reform in _The Juvenile Justice System,_ Vol. 5, Pp. 27-51, Malcolm Klein ed., Sage Publications, 1976. National Research Council and Institute of Medicine: _Juvenile Crime, Juvenile Justice_. Panel on Juvenile Crime: Prevention, Treatment, and Control. Joan McCord, Cathy Spatz Widom and Nancy A. Crowell, eds. Committee on Law Justice and Board on Children, Youth and Families. Washington, DC: National Academy Press, 2001 Schlossman, Steven; Juvenile Justice: History and Philosophy in _Encyclopedia of Crime and Justice,_ Vol. 3, Pp. 961-969, S. Kadish ed. New York: Free press, 1983

Jet Engines :: physics jet jets engine engines

The Basics A jet engine can be divided into several distinct sections: intake, compressor, diffuser, combustion chamber, turbine, and exhaust. These sections are much like the different cycles in a four-stroke reciprocating engine: intake, compression, power and exhaust. In a four-stroke engine a fuel/air mixture is is brought into the engine (intake), compressed (compression), and finally ignited and pushed out the exhaust (power and exhaust). In it's most basic form, a jet engine works in much the same way. * Air comes in the front of the engine where it enters the compressor. The air is compressed by a series of small spinning blades aptly named compressor blades and leaves at a high pressure. The pressure ratio between the beginning and end of the compressor can be as much as 48:1, but almost always 12:1 or more. * The air now enters the diffuser, which is nothing more than an area where the air can expand and lower it's velocity, thus increasing its pressure a little bit more. * The high pressure air at the end of the diffuser now enters the combustion chamber where it is mixed with fuel, ignited and burned. * When the fuel/air mixture burns, the temperature increases (obviously) which makes the air expand. * This expanding gas drives a set of turbine blades located aft of the combustion chamber. At least some of these turbine blades are connected by a shaft to the compressor blades to drive them. Depending on the type of engine, there may be another set of turbine blades used to drive another shaft to do other things, such as turn a propeller or generator. * The left over energy not extracted by the turbine blades is pushed out the back of the engine (exhaust section) and creates thrust, usually used to drive an airplane forward. The types of jet engines include: * Turbojet * Turbofan * Turboprop * Turbo shaft Turbojet The turbojet is the simplest of them all, it is just as described in "The basics" section. This style was the first type of jet engine to be used in aircraft. It is a pretty primitive style used mostly in early military jet fighters such as the F-86.

Personality Theories Essay

Individuality is expressed through unique behavior, also known as personality. Personality can be broken down into four perspectives, psychoanalytic, humanistic, social cognitive, and trait. Each perspective describes in detail what helps compare and contrast individuals to one another. Personality theories go into further detail from the perspective. Assessing personality has been around from years, yet it is still questioned whether it is reliable. Psychoanalytic perspective describes the how the unconscious mind helps mold personality. According to Sigmund Freud, this perspective thrives from early childhood experiences. Psychoanalytic perspective is beyond one’s control, because it derives from unspoken, unknown, and out of reach aspects of one’s life. For example, if a teacher calls on a student, but instead of saying the students name she calls her own child’s name. Freud would argue that the mother unconscious mind made her say her own child’s name instead of the student’s. Maybe she was supposed to tell her child something or do something for that child. Michael, a 36 year old man, has a habit of chewing on pencils. Michael’s father died when he was three years old, unbeknownst to him, his father had the same habit. Michael most likely picked up the habit from his father. Humanistic perspective is when an individual has positive growth through self-awareness or free will. Humanist ic theorist, tend to focus on the subjects positive aspects and what motivates them, whether than looking solely on abnormal behaviors. Through humanistic perspective individuals are motivated to achieve a greater good. Social cognitive perspective is the opposite of psychoanalytical perspective, by being influenced through conscious thought. With social cognitive, particular feelings or thoughts alter how a person reacts to certain situations. Karen works for a company where the Vice President, is less than personable. Whenever Karen is called to the Vice President’s office, she begins to feel worried. She does not make eye contact and she speaks faintly  when in the presence of the Vice President. On the other hand, the President of the company is a people-person. Every morning before he goes to his own office he speaks to everyone. When Karen is called to his office she laughs and jokes, and makes eye contact while engaging into conversation. These two examples show how Karen’s feelings towards the two managers decipher how she reacts to them. Trait perspective, involves describing one’s ind ividual attributes that make up their personality. For example Hector is kind, funny, frugal, yet loud. These are all traits that describe Hector’s personality. Theorist Cattell’s focused on sixteen different traits that he believed should be used to indentify an individual’s personality. Freud’s psychosexual theory, Jung’s archetypes, and Horney’s womb envy are three theories that have shaped our understanding of personality are. Freud, of course is the grandfather of psychology, especially personality theorizing. His psychosexual theory is broken down into five stages of development; oral, anal, phallic; latency, and genital stage. According to Freud, an individual develops personality during each psychosexual stage. The personality begins from birth and the oral stage, where pleasure or fixation from oral simulation. Anal fixation is during a child’s toilet training stage, here is where a child learns control. The phallic stage is genital focused pleasure. This stage is where most children discover their genitals. Latency stage is where same-sex friendships develop and children mold identity. The final stage, genital is during puberty. In this stage sexuality is abundant. Freud felt that each stage had importance for healthy development. If an individual spent too much time in a specific stage, it could affect him/her later in life. While Freud focused primarily on the unconscious mind, Carl Jung believed that individuals consciously motivated themselves. Any unconscious activities – instincts – are called archetypes. These archetypes developed universally through hereditary, surroundings, past memories, etc. Freud, mainly studied men, many may argue that his beliefs for women were inaccurate. One of the widely known individuals that questioned his understanding was Karen Horney. Freud believed that females developed penis envy during childhood, in which they wished they had a penises and form resentment towards their mothers. Horney resented Freud’s belief of penis envy by focusing on womb envy. This theory focuses on males  feeling inferiority at times because women can bear children. Assessing personality may seem like a difficult task, yet there are two main categories used: projective testing and self-report inventories. Projective tests are good when trying to determine an individual’s current mindset. Many have argued that the testing is not controlled enough to produce accurate responses. The Inkblot Test and Thematic Apperception Test are two of the commonly known projective assessments. They both are used today, yet for more of a counseling technique. Self-report inventories are questionnaire-like test that allow the participant to select the best answer that pertains to them. The answers are then compared to standardized answers. Assessments benefit theorist because it allows them to easily evaluate subjects. Many question whether they can be considered an accurate depiction of personality, participants can easily falsify responses or the assessors could misinterpret them. Personality is what makes everyone unique. What motivates us to respond cert ain ways, or even if we are motivated altogether has been studied by many. Theorist ranged from believing that personality is predetermined either at birth or during infancy to personality being something that is formed throughout one’s life. Regardless on when it is developed it is easy to say personality is the core of one’s being? References Cherry, K. (n.d.). Karen Horney Biography. Psychology – Complete Guide to Psychology for Students, Educators & Enthusiasts. Retrieved July 16, 2013, from http://psychology.about.com/od/profilesofmajorthinkers/p/bio_karenhorney.htm Cherry, K. (n.d.). Major Personality Perspectives. Psychology – Complete Guide to Psychology for Students, Educators & Enthusiasts. Retrieved July 16, 2013, from http://psychology.about.com/od/theoriesofpersonality/a/personality-perspectives.htm Hockenbury, D. H., & Hockenbury, S. E. (2014). Discovering psychology (Sixth ed.). New York: Worth Publishers.

Technology And Its Impact On The Advancement Of Communication

A network is a system of lines, wires that are connected to each other. Also can be known as the exchange of information or services among individuals, groups, or institution. There are many different areas when it comes to networking, such as, network design, business networks, social networking, home networking and so on. Each individual area has its own issue that relates to society today. A major area that is important today is communicating through the network. Back in the day, communication is vastly different than today. Throughout history, it started off orally; just by speaking and hand gestures. It slowly advanced to postal services, and first manuscripts. Eventually new inventions were made, such as the typewriter, telephone, and radio. Technology today allows us to communicate through electronics such as cell phones, social networking websites, and email. Communication has changed a lot throughout the years and is still used till this day. Development in technology is mod ified significantly in particular to networking that has resulted in the advancement of communication. The process of communication has evolved over the years. It is a way to be expressing, learn about others, build trust and relationships, and solve problems. Though it sounds fun and easy, there are many consequences that come along with it. This has affected society in some ways are positive, while others are negative. To start off with it’s positive aspects, there are many new inventionsShow MoreRelatedNegative Effects Of Technology1022 Words   |  5 PagesTechnology affects every aspect of our lives. We as humans use it every day with little to no thought. Humans are becoming more reliant on the internet and other forms of technology to receive their information and communicate. However, the increase in the use of technology has had a negative effect on humans’ health and development and communication. Technology changes the way we live our daily lives, the way we develop, and the way we communicate. Technology is a double edged sword. The internetRead MoreThe Second Key Driver Manipulating The Spread Of Globalization894 Words   |  4 Pagestechnological advancements, include microprocessors and telecommunications, the internet and the World Wide Web and transportation technology (Hill, Cronk, Wickramasekera, 2014). The microprocessor and telecommunication revolution is the one that cause the most significant effect which they allow users to communicate to each other through simple processes; these include satellite and wireless communication. Developments in communications and microprocessors have reduced the cost of global communication andRead MoreHealth Care Delivery System Of The United States877 Words   |  4 PagesCare Delivery System The health care delivery system of the United States is unique compared to the other developed countries. 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No matter what other technology advances we make, without the ability to communicate in real time instantly, we could not share technological advancements with other countries and people in other places to harness our collaborativeRead MoreChanges And Advancements Of Human Resources884 Words   |  4 PagesThere have been many changes and advancements in Human Resources (HR) since companies started implementing HR practices and procedures, officially into their business organizational structure. Some may recall a time when the Human Resource department was simply called Personnel. As with every aspect of business, technology has become an integral and ever changing part of the HR department. It now affects how companies recruit for open positions in their company and even how applicants apply for

Essay on The Pros and Cons of the Internet - 795 Words

Positive and Negative Aspects of the Internet The new age of technology was born late last century in the form of the silicone chip. Since this early invention computers have progressed in leaps and bounds from the very basic early models to the now very complicated and very powerful computers of today. In between this growth the Internet developed into a mega market where billions of dollars are traded daily. It is a place where you can pretty much buy and sell anything you can think of. But with the development of such a powerful tool there are always going to be problems such as pornography, hackers, dodgy chat rooms and authenticity of information. But like with any argument you have to weigh up the good with the bad, the†¦show more content†¦These programs are regularly up dated barring more and more inappropriate pages as the net is constantly growing. A major threat that nearly everyone who goes on the internet faces is the attack of hackers who can pretty much strike anyone at any time inflicting major damage and loss of money. These hackers are able to gain your confidential information using special hacking tools, this means they can get your credit card number that you gave out when doing online shopping and use it much to there benefit. These people are also able to create viruses that have the sole purpose of destroying and damaging your computer software. The â€Å"I love you† e-mail that was circulating the web recently is a good example of what people are capable of. Many people now days us chat rooms and the like to make new friends and meet different people. This in turn can create problems as there is a danger of meeting weird people who may want to harm you. They can make themselves seem to be different from the person they really are, this can be a real danger if someone decides to meet a stranger they met on the net as he or she may turn out to be someone you really do not like. Yet they could become obsessed with you which would result in a lot of fear and possibly worse. But on the other hand it can be a very good way of forming new friendships or relationships with other businesses that are on the other side of the world Although there are many threats to take into considerationShow MoreRelatedThe Internet : The Pros And Cons Of The Internet786 Words   |  4 Pagesboth pros and cons when there is a discussion about the internet. We can learn so much of what we can read on the internet. Which is great news considering most of us are using the internet. To prove my point we visit page 116 in the book The Shallows, the book supports our solution. Nicholas G. Carr discusses all about the internet in our generation and how we use it. He talks about the internet being beneficial for us to attain useful knowledge. He also discusses the cons of the internet in ourRead MorePros and Cons of the Internet2810 Words   |  12 PagesMinistry of Education and Science of the Republic of Kazakhstan Kazakh British Technical University English Language Department RESEARCH PAPER Pros and cons of the Internet HUM 317 Spring 2008 Advisor: Balia Jalgasbaevna Jolamanova Done by Tikhonenko Christina Temirbekova Kamila Nadyrova Farida Supiyeva Nargiza Sagiyev Yerkebulan Group Friday 13:00 Almaty 2008 Acknowledgements We thank all people who helped us in this work, especially BaliyaRead MoreCons and Pros of Internet16245 Words   |  65 PagesAccounting and Business Research, International Accounting Policy Forum. pp. 5-27. 2006 5 International Financial Reporting Standards (IFRS): pros and cons for investors Ray Ball* Abstract—Accounting in shaped by economic and political forces. It follows that increased worldwide integration of both markets and politics (driven by reductions in communications and information processing costs) makes increased integration of financial reporting standards and practice almost inevitable. But mostRead MoreEssay on The Pros and Cons of the Internet1897 Words   |  8 Pages The internet is a vast network of computers that connects many of the world’s businesses, institutions, and individuals. It allows millions of people throughout the world to send and receive messages to each other, share information, and play games (Naughton 4). It was initially designed to aid the government and help people expand academically, but it is now becoming more commercialized and used in ways that it was not made for. The thought of the internet was first introduced in 1960 when theRead MoreThe Pros And Cons Of Internet Privacy1309 Words   |  6 PagesNow, the Internet is not only a way people access information, but also the net that connects them. People use it to communicate with friends and family, keep current events and shop online. The using of Internet sometimes involves personal data, triggers fraud and abuse. These are the reason people have laws to protect themselves. People now much more cherish their privacy, so the government takes the responsibility of establishing the Internet privacy law and develop them. However, the legislativeRead MoreEssay on Pros and Cons of Internet1258 Words   |  6 PagesInternet has become new service for helping most of the time but, there are certain occasions where it becomes a nuisance The internet has become a very popular tool at the hand of every one who is a computer literate person of course, used mostly to get information, shop online and download files, music and so on. But while surfing the internet for appropriate or specific information, we often end up wasting time with unwanted jargons and reacting to scam. 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It is a global meeting place where people from all parts of the world can collaborate. Additionally, it is a service available on the computer, through which anyone who has access to the Internet can receive. The InternetRead More The Pros and Cons of Internet Chat Rooms Essays834 Words   |  4 PagesThe Pros and Cons of Internet Chat Rooms Computers have affected our lives in so many ways. To the way we finance things, to the way we find our future significant other. The outcomes of computers probably happen with in the last five years, give or take some. It had made people become in love with being in a virtual world and new people. That now in â€Å"real† life the people do not know how to act around not virtual people. 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